There is no benchmark for best in wide plank floors, so we decided to set one. That's why we named our company Virtu. Our flooring is custom manufactured, with hand-selected faces from wood sustainably grown in the most prized forests in North America and throughout the world. Then we improve upon what nature created with a proprietary process called True Balanced Construction, the most stable and durable wood flooring design available. Simply put, True Balanced Construction allows the natural forces in the wood to be in balance which, in turn, minimizes cupping and shrinkage.
We launched our 3-layer wood flooring in 2009 with the belief that custom-crafted wide plank floors enhanced by True Balanced Construction would result in a product of incomparable stability, reduced movement and everlasting beauty. Virtu 3-layer True Balanced Construction is the ultimate expression of the floor maker's craft. The goal of Virtu has always been to build wide plank floors of the highest quality. Virtu custom-crafted wide plank floors are made by skilled American workers who are proud to play a part in bringing the highest level of the manufacturing arts back to the United States.
25354 Prado de la Felicidad, The Oaks of Calabasas
https:// www.facebook.com /pg/VirtuFloors
Four people at #BuildBoston asked us how we "Fooled Mother Nature." Then we told them how #VirtuFloors were 67% more stable than solid wood.
Folks at #BuildBoston had no idea of all the benefits of 3-layer true balanced construction in a wide plank floor. We were glad to tell them
All day at #BuildBoston people seemed to shocked that such a high quality product as #VirtuFloors could be made in America. Made us proud.
The word seemed to be spreading about #Virtu at #BuildBoston. A film crew from US Building Digest shot our CEO Dan Reisen giving a pitch.Wow
What a great day at #BuildBoston. We gave out close to 100 samples. We had big crowds at the booth. We got scores and scores of biz cards.
#buildboston confirmed to us quality never goes out of style. We told a builder Virtu made the best floors, he said "Why stop there?" Cool.
When we told an architect we were inspired by J.P Morgan he told us a great story about Sanford White's floors in Pierpont Morgan House.
What a day. We met architects and builders who confirmed we were right on track by building the finest wide plank floors made in America.