Our goal is to establish long-term customer relationships by providing quality and dependable service with guaranteed results. After Business school at Michigan State University, Ed Barant started TruGreen in March 1974. By finding and vesting twenty talented, hard working and committed partners the management team advanced the business growing revenues to $42 million in 40 locations by 1986. This made TruGreen the second largest lawn care company in the industry. Ed sold his interest in TruGreen in 1986.