Beginning in 1994 under the name Mayfair Marine, Inc. by founders Elizabeth Brown, Les Brown, and Steve Mackie, the purpose was to provide a service that would not only remove the mineral deposits and staining on marine glass windows, but also to prevent it from returning. They learned early on that the best form of marketing is word of mouth, and began talking to everyone at boatyards, marinas, and docks. Each time they went out to service a yacht, they were confronted with questions about the product by other owners and yacht crew.