With demand soaring on both big & bulky store-to-door and e-commerce orders, delivery shortcomings were standing in the way of effective omnichannel retail execution for one of the world's largest home improvement retailers. The company was using a dedicated delivery network solution that only utilized full truck capacity. That approach led to continuously sold out capacity and inflexible delivery options that constrained growth, increased costs and negatively impacted customer satisfaction. They needed to find a better way.