Founded in 1958 by Marcella Molzahn, the La Crosse Builders Exchange, Inc. is a non-profit, member-based organization that assists local and regional general contractors, subcontractors, suppliers, and others by acquiring plans and specifications for civil, commercial, industrial and institutional building projects in Wisconsin, Iowa and Minnesota. La Crosse Builders Exchange opened in 1958 in the Newburg Building on Main Street in Downtown La Crosse. Marcella Molzahn recognized the need in our community to provide a place where contractors of all building trades could find project plans and specifications for their use in bidding projects, which helped to stimulate the local and regional economies.

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