Founded by Ara Sergenian in 1930, Sergenian's was Madison's premier oriental rug retailer, with a storefront on Monroe Street. In 1962 Ara sold the business to his sons, Marsh, Ron, and Paul, who moved the business to State Street and changed the emphasis to wall-to-wall carpeting. Five years later, Sergenian's retail showroom moved again, to our current location at Todd Drive and the Beltline. Over the years, we have expanded into commercial sales in both the Madison and, as of 2013, Milwaukee areas.

Sergenian's Floor Coverings is one of the Midwest's largest independent commercial flooring contractors. Decades of experience in all phases of the commercial flooring process, including 'on staff' installation, make Sergenian's the preferred choice for general contractors, architects, designers and other members of the building trade. As a member of StarNet, Sergenian's and other independent, locally owned flooring contractors work with manufacturers to provide an extensive selection of products.

Sergenian's offers a wide array of services to help install and maintain your flooring. When installing new floors, or simply looking to sanitize your home or office space, the proprietary Neutralize system kills mold, mildew, germs and viruses. When installing new carpet, our Smart Choice Installation package and installation guarantee is unmatched. When looking to maintain your existing wood floors, we can help you choose between wood floor cleaning or our Bona Certified Wood Floor Refinishing process.

Sergenian's partnership with Bona, the trusted leader in floor refinishing technology and products, ensures our customers are receiving the best wood floor refinishing service available. We employ only Bona Certified Craftsmen - hand-picked, top-notch professionals trained and tested by Bona - who follow the highest industry standards to leave you with beautiful and durable refinished wood floors. Bona's system routes dust created during the sanding process to a trailer outside your home, leaving the air inside clean and safe.

What's new?

Are your wood floors scratched up or unevenly worn? For a limited time, you can save up to $500 while restoring your wood floors to their original beauty with a Dust-Free Wood Floor Refinish!

Posted on Mar 04, 2021  •  Facebook

For this next #EmployeeHighlig ht, we’re thrilled to recognize our exceptional builder sales manager, Mike Maly.

Posted on Feb 26, 2021  •  Facebook

Do you love your living space? If not, what’s stopping you?

Posted on Feb 19, 2021  •  Facebook

To celebrate our 91st year flooring Madison homes, we’re locking in our installation pricing at $91 when you buy carpet and padding for your home — no matter how much carpet you buy or how many rooms you carpet.

Posted on Feb 16, 2021  •  Facebook

Your next flooring project doesn’t have to be inside! Explore these terrace flooring ideas https://t.co/E73xxC8Wx4 https://t.co/hLhs8IOoFl

Posted on Sep 01, 2017  •  Twitter

Our stunning Floorcraft floors are just as stylish as they are durable! https://t.co/LkTSGUP0wL https://t.co/1hBm882Rg5

Posted on Aug 31, 2017  •  Twitter

You'll stress less over a pet mess with our stain-resistant Stainmaster carpet underfoot! https://t.co/LkTSGUP0wL https://t.co/v6ZHFxBEyE

Posted on Aug 30, 2017  •  Twitter

Here are the most popular trends based on age. Where do you see your favorite design? https://t.co/Q1OwejHqt1 https://t.co/86YTWGsAm5

Posted on Aug 30, 2017  •  Twitter

Millennial Pink is popping up in home decor and on fashion runways everywhere! https://t.co/LkTSGUP0wL https://t.co/0fyySXZKg3

Posted on Aug 30, 2017  •  Twitter

Step up your DIY game this Fall with these seasonal home decor projects! https://t.co/bro2aOAQQv https://t.co/HDPQpHsLHg

Posted on Aug 29, 2017  •  Twitter

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