Sergenian's Floor Coverings

Founded by Ara Sergenian in 1930, Sergenian's was Madison's premier oriental rug retailer, with a storefront on Monroe Street. In 1962 Ara sold the business to his sons, Marsh, Ron, and Paul, who moved the business to State Street and changed the emphasis to wall-to-wall carpeting. Five years later, Sergenian's retail showroom moved again, to our current location at Todd Drive and the Beltline. Over the years, we have expanded into commercial sales in both the Madison and, as of 2013, Milwaukee areas.

Sergenian's Floor Coverings is one of the Midwest's largest independent commercial flooring contractors. Decades of experience in all phases of the commercial flooring process, including 'on staff' installation, make Sergenian's the preferred choice for general contractors, architects, designers and other members of the building trade. As a member of StarNet, Sergenian's and other independent, locally owned flooring contractors work with manufacturers to provide an extensive selection of products.

Sergenian's offers a wide array of services to help install and maintain your flooring. When installing new floors, or simply looking to sanitize your home or office space, the proprietary Neutralize system kills mold, mildew, germs and viruses. When installing new carpet, our Smart Choice Installation package and installation guarantee is unmatched. When looking to maintain your existing wood floors, we can help you choose between wood floor cleaning or our Bona Certified Wood Floor Refinishing process.

Sergenian's partnership with Bona, the trusted leader in floor refinishing technology and products, ensures our customers are receiving the best wood floor refinishing service available. We employ only Bona Certified Craftsmen - hand-picked, top-notch professionals trained and tested by Bona - who follow the highest industry standards to leave you with beautiful and durable refinished wood floors. Bona's system routes dust created during the sanding process to a trailer outside your home, leaving the air inside clean and safe.